TANAGRA

We were assigned the responsibility of gaining insight into market trends and consumer behaviour across The Middle East. Remodelling Tanagra across The Middle East as the future brand by leveraging the excellent design and critical thinking skills. Reinventing the Tanagra brand in The Middle East by creating and deploying robust strategies. Contributing to the development of a new brand repositioning strategy by co-operating closely with the marketing team. Actively engaging in the product curation process in accordance with the new vision for the brand. Developing a clear communication strategy for the brand across different stores in The Middle East with a keen focus on KSA by collaborating with a high-performance team.